More Interviewing

Developing the Interview

This American Life

To The Best of our Knowledge

Ira Glass and an interesting page on storytelling. 

Part One – The agenda

• Determine the purpose or goal of the interview.
• Develop a brief statement that tells why this interview is being conducted.
• Specifically identify how this information will be used.
• Make a list of the information required.
• Draft questions that, when answered, will provide the necessary information to satisfy your goal. 

Part Two – Structure the interview

• Funnel Approach – Move from general to specific questions. This lets the interviewer discover the interviewee’s frame of reference. Move from open-ended questions to more closed questions with restrictive responses.
• Inverted Funnel – Move from specific to general. Forces the interview to think through specific facts before giving a general answer.
• Chain-link – Takes longer as it asks more probing questions. Sequence ends with a mirror or summary question which ensures accurate understanding interviewer and allows the interviewee to clarify, confirm or modify the information.
• Tunnel Sequence – These questions force a choice because the interviewee is given finite possibilities. Either/or, agree/disagree, approve/disapprove questions.

Part Three – Questions and questioning techniques

• Open questions – questions of feeling, perspective, prejudice or stereotypes
• Closed questions – yes/no tunnel sequence often needs more open and probing questions to round out the interview.
• Probing questions – Follow-up question on vague, superficial or inaccurate information.

• Elaboration – “What happened next?” “Could you go into that more?” “How did you feel about that?”
• Clarification – “What do you mean by the word BLAH?” “Could you provide examples of what you mean by BLAH?”
• Repetition – When the interview didn’t hear or is trying to evade the question. Repeat the question exactly as originally stated.
• Confrontations – Calls attention to inconsistencies, misinterpretations or contradictions. These are best asked at the end of the interview after ideas are established from open and closed questions.
• Mirror statements – Reflective or summary statements that indicate if the interviewee is being understood. “In other words you are saying . . .” Let me see if I am understanding you . . .”
• Neutral phrases – Demonstrates attention, indicates interest and encouragement to keep people talking. “Oh” “I see” “Go on” “Wow” “And then?”
• Silence – A powerful probe that gives both the interviewee and the interviewer time to think. Don’t rush through as this may be the only opportunity to talk with this person. Silence distinguishes the novice from the skilled interviewer.

Here is how it all comes together. Listen to Ira Glass. It is worth it!